STARS® believes that anything is possible, especially together. Our founder Adam Thorpe was on a STRIVE expedition in the Atlas Mountains in Morocco and amongst the good people there as guest of Richard Branson and his family was Simon Sinek. At that time Simon was writing about two principles, one being the power of WHY and the second was that we are better, together!
These thoughts stuck in the mind of Adam and became key principles when starting up STARS® in 2020.
‘The relevance now for us to be a part of something meaningful has never been more important as we come to re-build our societies, values and economies.’