When setting out on this mission, Adam Thorpe’s aim was to create a truly meaningful organisation which can help to shift consumer trends toward plant-based food. STARS® is a company which is about the community that are building it, about having great fun and being super caring, active and passionate about the environment.
From its first locations STARS® will be serving great casual food in a way that people enjoy, simple, tasty, good for them and doesn’t cost the Earth!
With lots of talk about Global Warming, greenhouse gases and animal welfare as a result of our broken food system we decided to do something about that. STARS® is a collective of talented individuals working remotely around the globe to build a cool brand that people love.
STARS® is being registered for 1% for the Planet as well as working towards being a registered B Corp. This is because we do want to create a profitable organisation that can grow and influence on a global scale, we also want to do this with a firm focus on our purpose to create a better world, to protect our environment , to provide a better option and to take away suffering of billions of animals.
As one of our favourite bands, One Republic put it:
‘Lately I been, I been losing sleep
Dreaming about the things that we could be
But baby I been, I been praying’ hard
Said no more counting dollars
We’ll be counting STARS
Yeah, we’ll be counting STARS!’